Q. What is Bullion Jewelry?™
It is both an adornment and an investment for discerning tastes. Each Bullion Bracelet™ is created from precious metal and sells strictly by weight, at a price based on the daily market price of gold. Your bracelet is an elegant, handcrafted work of art in 14K or 18K gold. But that's only the beginning. That beautiful bracelet encircling your wrist (or the wrist of someone you love) also weighs exactly one ounce, or 2.5 ounces, and its price is exactly that day's price-per-ounce on the New York spot gold market. Both men and women wear Bullion Bracelets with equal pleasure. All American Bullion Jewelry is handmade in the U.S.A.

Q. How is it priced?
When you're ready to purchase your Bullion Jewelry™, simply check the current New York spot price of gold:

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If the spot price is $850, your one-ounce bracelet will be $850, and your 2.5-ounce will be $2,125 (2.5 x $850). If the spot price is $1,000, your one-ounce bracelet will be $1,000 and your 2.5-ounce bracelet will be $2,500. The spot price and your price-per-ounce are the same, always. The price of gold fluctuates. It has its strong ups and downs. Yet throughout all recorded history, gold has been considered a reliable store of value, even (and perhaps especially) when currencies falter. Many experts believe that gold could rise to $2,000 an ounce or even $2,500 an ounce within the next few years. Of course no one knows what the future actually holds. Yet buying now may be your best insurance against soaring precious-metal prices.

Q. Why Bullion Jewelry™ rather than some other form of jewelry?
Typically, the price of jewelry is vastly more than the value of its gold content. For instance, let's say that you go to a jewelry store and find a bracelet for $1,000. It's lovely. But its gold content might be only 1/3 of a troy ounce. If spot gold is at $900 that day, that beautiful bauble contains just $300 worth of gold. Or to put it another way, you're paying $3,000 per ounce for its gold content. OUCH! Worse, many jewelry makers are starting to make their pieces even lighter as gold becomes more expensive. Our answer? use more gold, not less! With one-ounce 14K and 2.5-ounce 18K Bullion Bracelets™, you get a far, far higher percentage of gold for the price than you typically get when buying jewelry. And you still get a full measure of beauty, craftsmanship, and pleasure.

Q. Why Bullion Jewelry™ rather than pure gold bullion?
You could store a portion of your wealth in gold bullion coins or bars. In fact, it may be a good idea. But you can't enjoy the mellow gleam of that gold in a candlelit restaurant or feel its reassuring weight against your skin as you make an important business presentation. Your Bullion Bracelet™ gives you the best of both worlds -- handcrafted art and a measured, hallmarked, and guaranteed quantity of gold.

Q. How do I order?
Simply use our secure online order form or order by telephone. Call toll-free 1-877-520-5202.

Q. Do you have a retail store?
No, we could never have these low prices if we had the expense and upkeep of a retail store. Ordering is easy via our secure online order form or by telephone: toll-free 1-877-520-5202.

Q. How can you sell at the gold market price?
Actually, we are selling slightly above the gold market price, as we work on that narrow margin between the alloyed gold in the bracelets and pure gold (also called fine gold or 24K). The fourteen karat gold in your one-ounce Bullion Bracelet™ is at least 58.3 percent pure gold; the 18 karat gold in your 2.5-ounce bracelet is 75.0 percent pure gold. Fine gold, on the other hand, is 99.9 percent pure. While the difference is small, it allows us to bring these Bullion Bracelets™ to you at a remarkably low price.

Q. Still, how can you maintain such low prices?
We are a family-owned business and our designers and craftsmen are independent goldsmiths. From our hands directly to yours keeps the cost down.

Q. What is the difference between 14K, 18K and pure gold?
Pure (or fine) gold is too soft for most jewelry applications. It dents and and wears quickly. Modern metallurgy has created the most practical and beautiful metal by combining pure gold with certain other alloys, to achieve both beauty and long life.

Q. How can the 14k once-ounce bracelet and the 18k 2.5-ounce bracelet be the same price per ounce?
The 2.5-ounce bracelets are certainly more costly to us and more difficult to produce. They also contain a higher purity of gold. You'd think we would have to price them higher per ounce. But we can sell them at the same per-ounce price as our 14k bracelets because of economies of scale -- that is, more gold per each bracelet and less labor than 2-1/2 bracelets.

Q. Aren’t the 18k bracelets a better value?
Yes certainly, because they contain a slightly higher purity of gold, .583 vs.750 fine gold.

Q. Then why doesn’t everyone buy the 18k bracelet?
Besides their higher price (2.5 times higher), there are times when buyers prefer a lighter bracelet. Many customers like to wear several 1 ounce bracelets together in clusters, while others prefer the classic 1 oz. bar for its timeless but simple beauty. In an emergency, there are advantages to having several 1 oz. bracelets instead of one 2.5 oz bracelet, although of course the opposite is true also. I guess that proves you just can’t lose with either choice.

Q. Then why don’t you make a 1 oz. 18k bracelet?
In the one ounce weight and smaller dimensions, 14k gold is superior in strength and durability to the softer 18k. However, when you more than double its weight, 18k gold is our preferred alloy. Remember, we build them to last and they do!

Q. Your jewelry is 14k and 18k. Why are you selling it at the New York spot price, which is for .999 fine gold or 24k? Is that fair?
A. YES. And it's actually an excellent value in jewelry. We've explained some of the hows and whys here and given extensive details on the math here. But you might think of it this way: all jewelry is always priced higher than its pure metal value. Even mass produced, stamped out bullion coins command a premium over the NY spot price for 5,000-ounce rough ingots.

By far, the largest single cost in our bracelets is of course the pure gold. In the 14k bracelet, it is 58.3% pure and the 18k bracelet is 75% pure gold.

However, other costs beyond this are incurred, such as; a premium for buying quantities of gold under 5,000 ounces, alloying the gold to exacting 14k or 18k standards and fabricating this alloy into a useable form and temper for goldsmithing, the actual hand forging and hand crafting of the Bracelet, order processing, packaging, advertising, web site, office overhead, etc.

Because the price of gold, which is overwhelmingly our single highest expense is daily, even hourly, fluctuating (and often other costs as well), we've chosen the New York spot price as the simplest, most understandable way at including these and other expenses and arriving at a fair price and a great value, regardless of the fluctuating cost of the gold on the market and in your bracelet.

We mean really, would you rather remember: gold spot x .750 + 4% + 8% +11% +8% x 2.5 = Selling price for the 2.5 oz. 18k bracelet (or some such formula) or just remember:

If you want to examine the math, click here

Q. What is a hallmark and why does it matter?
A Hallmark is a permanent stamp upon an item of jewelry that denotes the purity of the precious metal and the registered maker. In the United States there is no requirement for jewelry to be marked with the purity. However, if it is so marked (either on a tag or on the piece) it must be accompanied by the maker's mark. American Bullion Jewelry takes this one step further to give you a certified and recognized value. We proudly stamp our registered hallmark and the gold purity into each and every 14K & 18K gold bracelet, plus we mark each creation with its guaranteed weight -- an extra touch of security, hidden within your elegantly sensuous Bullion Bracelet™. We accompany this with a separate certificate of authenticity and weight ticket.

Q. Can I lock in the gold price when I place my order?
Yes. When you place your order by telephone, the price is locked in for you. If gold goes up the next day, you will still pay only the price that you are guaranteed when you place your telephone order. Usually, there is not a tremendous difference in day-to-day prices, but significant price swings can occur. When you order via our secure online order form, your price is not locked in until we send you email confirmation and you respond with an email acknowledgement. If you place your online order when we are closed, we will send confirmation on the next business day. Then we must receive your acknowlegement within one business day or your order will be automatically cancelled without penalty.

Q. How do you ship?
We ship only by U.S. Postal Service Express Mail, insured, and with signature confirmation. We have found that, while there are many fine delivery services, when it comes to secure, insured delivery, nothing beats the U.S.Postal Service for reliability. Their rates are comparable and they have secure offices everywhere. Next-day delivery is guaranteed in many locations, with two-day delivery guaranteed in others. Your Bullion Bracelet™ will also come in its own lined wooden box, suitable for gift-giving and elegant storage.

Q. Have you been in business a long time?
While we have many decades of combined jewelry, goldsmithing, and business experience, our company, American Bullion Jewelry LLC, is a recent venture. Our enterprise is designed to bring you a new concept in jewelry and the best possible value. We are members and fully support and adopt the professional and ethical standards of The Society of North American Goldsmiths, The Jewelers Vigilance Committee, and The Jewelers Security Alliance. We are accredited by the Better Business Bureau.

Q. Does one size fit everyone? If not, how do I determine my size?
No -- although sadly many jewelry companies think their goods do. We make six sizes of most bracelets to ensure a comfortable fit. Just measure around your wrist, as described on our “What Size” page, and tell us your measurement in inches. We'll do the rest.

Q. Are these bracelets sturdy?
My goodness yes! When you hold a Bullion Bracelet™, you will instantly understand the difference between many other bracelets and ours. We build them to last and they do.

Q. Are they guaranteed?
Yes. First of all, we offer a 10-day, no-questions-asked return policy. If you aren't delighted with your bracelet for any reason, just return it to us, insured, in its original box in as-new condition and we'll refund your money or send you a replacement, as you choose. Your return postmark must be within 10 days of our original shipping postmark. Beyond that, all Bullion Bracelets™ are absolutely and unconditionally guaranteed for a lifetime against defects in workmanship or materials. See more details on our terms and guarantee page.

Q. Should I wear my bracelet all the time?
Many people do. They actually feel naked without it. Although please remember, there may be certain times when you'll want to wear it discreetly, so as to not make a public display of wealth. At many other times, a brilliant display of wealth or beauty is exactly what you desire. In both cases, you have the security of knowing that your elegant investment is with you.

Q. Is this bracelet a good investment?
As with most rare commodities, gold is used as a means of storing real wealth. It is not an "investment" in the same sense as a stock or a bond. Yet in many ways, a Bullion Bracelet™ pays a better dividend, because you can enjoy its beauty every day, as an item of adornment. Gold locked away in a vault is hard to appreciate. Bullion Jewelry™ gives you a commodity of beauty that you can wear and use. A Bullion Bracelet™ may also be a good "investment" if someone you love is depressed or upset with you; give them this gift and watch their interest rise.